Go Lindex!

Lindex used to be a cheap and depressing Swedish women's clothing brand that did little to inspire me to visit its stores, but that has changed. Now I go to Lindex whenever I need something for myself (well, mostly underwear) and my children.

I'm particularly fond of their new baby collection that reminds me of the clothes from Petit Bateau. Gone are the days when you couldn't escape stripes and awful versions of blue and green. Today, it's all about pastels and organically grown cotton. Another big plus is that Lindex doesn't use plastic to fasten price tags on the stuff that are made of organic cotton. A small change that hopefully makes a big difference in terms of Sweden's plastic consumption.

Until next time, live green!